Executive ViewPoints

Are Mobile Coupons The Answer To Higher Redemption Rates?

As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While…

How Brands Can Deliver On The Promise Of Curbside Experiences

Retail needs to change. As a whole, retailers have to become more attentive, and quicker to react to, the fast-rising expectations of…

Many Paths To E-Commerce Success — Which One Is Right For Your Company?

This holiday season, more than half of commerce orders were made on mobile, up from 41% in 2017. This is just one…

The Renaissance Of Southern Hospitality

Southern hospitality is more than folks who say “sir” and “ma’am” to everyone and remember to ask, “How’s ‘ya mama?” It is…

Robotic Process Automation Gives Retailers A Competitive Advantage

The intelligent automation market is set to explode, according to KPMG. Enterprise investment will soar from $12.4 billion to $231.9 billion by…

Understanding Generational Differences: Why More Data Should Mean More Value For Customers

You have likely heard a lot about Millennials — roughly 80 million Americans ages 23 to 41 — and perhaps a bit…

6 Tactics To Boost Conversions Among Unknown Audiences

One common denominator sits at the core of every successful, profitable, and self-sustaining marketing strategy: acquiring new customers. This starts with getting…

Your 2019 Retail Innovation Playbook

Today more than ever, people seek out meaningful, shareable experiences in their daily lives. We see evidence of it everywhere. Travel, theme…

iPaaS: E-Commerce Integrations For Happy Online Shoppers

Purchases via e-Commerce channels are expected to grow from 9% to 14% of all US retail sales by 2021. With 80% of shoppers shopping online monthly, and one-third…