Executive ViewPoints

Want to Drive Success in 2025? You Need to Diversify Your Social Campaign Creatives

Success in digital advertising doesn’t happen overnight. Instead, it’s the result of thoughtful planning and strategic creativity. With 87% of shoppers saying…

Navigating the Tariff Era: How Retailers can Protect Topline Revenues Without Alienating Price-Conscious Shoppers

Even before the U.S. imposed tariffs on 90 nations, before putting a hold on some tariffs for 90 days, retailers began preparing…

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to…

Building Tomorrow’s Retail IT: Strategies for 2025 and Beyond

For 2025 and beyond, the emphasis on change in strategy to ensure a healthy consumer base for UK retailers is, unsurprisingly, requiring…

How Retailers can Find Balance When Consumers are Polarized on Social Issues

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target…

Data Scraping: A Vital Industry That’s all Grown Up

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations….

AI Can Reset Your CX Strategy, but You Need to Learn Some New Ground Rules First

Be honest — exactly how does your organization plan to strategically leverage artificial intelligence? The technology has captured the imagination of businesses…

3D Secure – Driving Adoption for U.S. Retail

3D Secure (3DS) is an additional layer of cardholder security and authentication for online card transactions, and more and more large retailers…

AI in CX Innovation and Journey Management: Key Insights for Retail Business Leaders

Retail business leaders are entering 2025 under mounting pressure to solve complex challenges while driving results. Data overload, siloed operations and ineffective…