As we move into 2015, retailers are focused on finding creative, innovative and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing and e-Commerce.
This year, Retail TouchPoints is proud to honor 13 retail companies that have embraced customer engagement and implemented solutions and services that are delighting customers and boosting revenue. Each of this year’s winners has taken the initiative to deliver a more satisfying level of service and improved experience to the demanding shopper base. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria:
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- Unique shopping/promotional offerings
- Customer engagement strategies
- Customer analysis
- Technology innovation
Winners include both large, national retailers and smaller, regional companies, as well as international selections. Award recipients also vary in products and services offerings, from apparel and specialty home improvement to furniture and sporting goods.
This year’s winners are (in alphabetical order):
BaubleBar
Design Within Reach
Dickies
DrJays
E-Plus Gruppe
Grand Home Furnishings
HauteLook
Lakeshore Learning
Lowe’s
Rebecca Minkoff
Saks Fifth Avenue
Sears Hometown
Smartfurniture.com
