Executive ViewPoints

Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

You can’t advertise your way out of a pricing problem. Early this year, we were working closely with a premium nutrition brand…

Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)

Real talk — we all know what the next few months look like. You’re in the middle of your Q4 plans, juggling a…

From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers have purchased secondhand items…

Lesson from APAC: Social Commerce is Not One-Size-Fits-All

For the last half decade, U.S. and European retailers have observed – and, often, participated in – the social-commerce explosion happening in…

Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity…

How Network Detection and Response Can Protect Retailers from Cybercrime

The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer records, disrupted online sales…

Three Things Consumers Value More than Price When Choosing a Brand

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy…

How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the…

Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between Thanksgiving and Christmas. Rising…