Executive ViewPoints

What Retailers get Wrong about Tourists

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited,…

5 Tips to Improve Retail Pay-Per-Click Results

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February…

From Retirement to Retail: How Employers Can Support Successful Returns to Work

The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have…

Is Retail Media the New Walled Garden and is that a Bad Thing?

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby…

Hey Alexa, How Can Marketers Personalize Content for You?

By the end of this year, more than 200 million smart speakers are expected to be sold globally, led by the Amazon…

The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors…

Three Big Opportunities for Retail Enterprises in 2023 — and How to Capitalize on Them

Once the dust had settled from a strong holiday sales season, it was back to reality in the retail sector. For many…

CPG Brands: Leverage Shipper Intelligence Technology Amid Supply Chain Challenges

For consumer-packaged goods (CPG) brands wanting to lead their category at major retailers, it’s critical to be strategic and adaptable with a…

Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Recent AI advancements have the power to reshape the way the industry operates. Retailers embracing Generative AI can stay ahead of the…

Digital Marketing Tactics for Uncertain Times

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty…