Executive ViewPoints

Timing is Everything When it Comes to Useful, Governable Analytics Data

In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world around them by reading…

The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is…

How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have increased 8.8% year-on-year, with…

Composable Commerce: Navigating Overlooked Transformation Challenges to Boost Business Agility

Retailers are waking up to the limitations of monolithic commerce stacks. These legacy models hinder one’s ability to be truly agile, which…

Creating Experiential Campaigns with Cloud-Optional Technology

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But…

Let’s Move from Fast Promising to Smart Promising

The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD). In addition to a…

How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling…

FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a…

VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday shopping. And if Amazon…

Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the unrivaled convenience of online…