Executive ViewPoints

Socialize The Search Experience To Gain More Fans And Conversions

Social network sites have become the online equivalent of the family living room or local coffee house ― they’re the place where…

Social and Mobile Integration A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III

With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a…

Retailers Face A Battle For Relevancy In A Mobile World

A trip to the store is not what it used to be. The days of making a list, reading the circulars, printing…

Oracle’s Cross-Channel Commerce Platform

Following Oracle OpenWorld 2011 held in San Francisco in October, Retail TouchPoints connected with Mike Webster, General Manager of Oracle Retail, and…

Code of Content

According to comScore’s recent study of mobile quick response (QR) code scanning, 14 million Americans scanned QR codes from their mobile phones…

Making The Sale When The Path To Purchase Leads To Your Door

As consumers continue to trim spending and shift their shopping to the Internet, two significant retail store trends have emerged. Bigbox retailers…

Is Ticket Or Traffic Driving In-Store Sales?

Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If you’ve listened in on…

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch to sell digital marketing…

3 Steps to Bridging the Gap Between Online Conversions and Buyer Intent

It’s been more than 10 years since e-Commerce became a truly viable way of doing business ― light-years by technology standards. The…

Measuring Beyond Conversion: The Impact Of Video On Customer Experience

By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to Internet Retailer, visitors who…

Retail Workforce Management Is About Understanding The Customer Experience

I don’t know about you, but I take most of the articles I read about the retail customer today with a pinch…

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Executive ViewPoints

Retailers Face A Battle For Relevancy In A Mobile World

Oracle’s Cross-Channel Commerce Platform

Code of Content

Making The Sale When The Path To Purchase Leads To Your Door

Is Ticket Or Traffic Driving In-Store Sales?

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

3 Steps to Bridging the Gap Between Online Conversions and Buyer Intent

Measuring Beyond Conversion: The Impact Of Video On Customer Experience

Retail Workforce Management Is About Understanding The Customer Experience

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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