13 years ago Four Simple Reasons Retail Analytics Matter Traditional retailers worldwide are challenged with going head to head with online shopping. From PCs to smart phones to tablets and everything…
13 years ago Reinventing Retail The forces of globalization, the Internet, social media and emerging sourcing models have drastically and permanently changed the retail dynamic — giving…
13 years ago Modern Day Focus Groups You and your team settle in behind one way glass as eight women file into a room, all about the same age,…
13 years ago Five Steps To Build A More Personal Path To Purchase Consider the last time you bought something either online or at a store. Industry studies show that if you felt good about…
13 years ago Four Strategies To Combat Retail Showrooming It’s no secret that brick-and-mortar retailers are under intense pressure from online-only providers, many of which offer lower pricing on the exact…
13 years ago Mobile Commerce Opportunity In Emerging Markets The Unites States has long been the pioneer of eCommerce. When retailers first became aware of the internet’s potential for shopping anywhere,…
13 years ago Comparing Political And Retail Strategies Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in the business of connecting…
13 years ago The Four Phases Of E-Commerce Consumer Engagement Ultimately, every brand wants to reach the pinnacle of consumer engagement. In e-Commerce, that might mean having the latest and greatest technology…
13 years ago You Don’t Need A Mobile Strategy! Mobile might be in the forefront of your mind, but just catering to it could easily steer you into a dead end….
13 years ago Battle On The Showroom Floor It’s a very real threat. “Showrooming” has been a leading cause of profit decline for brick-and-mortar retailers for years. Today, with the…
13 years ago A Decade Of Retail Recently, Retail TouchPoints had the opportunity to speak with Brad Fick from Direct Source, and find out his viewpoints on how technology…
13 years ago The Only Word Retail CEOs Want To Hear Is ‘ROI’ On a fine September morning, my CEO came to me demanding higher ROI for the holiday season in a time when consumers…