Executive ViewPoints

What Walmart’s Aggressive E-Commerce Target Means To Your Brand

There’s no other way to put it — Walmart’s ambition is to match Amazon step for step. Just look at the company’s…

Personalization: A C-Level Priority

Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many CMOs are delegating the…

Key Trends From The 2017 Holiday Shopping Season

The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending more than $1 million…

Battle For Position In Voice-Shopping War Heats Up

Smart speakers are the new best-selling consumer gadget, faster than AR, VR or wearables. Sales grew over 300% in 2017 alone. The…

New Technology Levels The Playing Field For Physical Retailers

Online commerce has changed how people shop and how retailers market their wares, but new technologies are finally giving brick-and-mortar retailers the…

10 Things Retailers Need To Know About Blocking Good Customers

Retailers have come to expect some collateral damage in their never-ending battle against fraud. After all, it’s impossible to block fraudsters without…

Retailers As Media Companies

Back in the day, retailers were retailers and media companies were media companies. Then came the Amazon Media Group and over the…

The Strategic Risk Of E-Commerce Fraud

As e-Commerce channels account for an ever-increasing share of consumer and business spending, payment fraud grows virtually in lockstep — and poses…

The True Impact Of Self-Service

Self-checkout stores like Amazon Go and Walmart Scan & Go are hyped as holding the promise to revolutionize in-store experiences. In fact,…

How Should Retailers Leverage IT Expertise During RFID Deployments?

IT departments are increasingly involved in retail RFID deployments, and for good reason. Along with store operations, they are responsible for systems,…