Executive ViewPoints

How A New Approach To Customer Segmentation Can Reduce Returns And Boost Profitability Up To 30%

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a…

How The Right Data Management Strategy Builds Customer Loyalty

Being a popular brand is no longer good enough. A new survey from Criteo puts numbers to a trend we’ve seen over the…

How Retailers Can Compete With Amazon At Its Own Supply Chain Game

While few things remain constant in retail, the customer always comes first. And in today’s Amazon Prime world, customers demand faster, cheaper…

Consumer Behavior Fuels Fraud And Retailers Need To Fight Back

Trying to provide customers with a simple, streamlined and frictionless interaction is a more-or-less universal goal. Every retailer wants to give customers…

Why Retailers Should Digitize Their Gift Cards

Already a force in retail, gift card growth shows no signs of letting up. By 2025, the global market for gift cards…

How Retailers Can Think Like Don Draper When Using AI

In the first season of AMC’s Mad Men, ad exec Don Draper met with Kodak executives to introduce a campaign around their…

5 Ways To Tell More Strategic Stories With In-Store Digital Screens

Digital signage and screens are becoming the most valuable and impactful pieces of addressable in-store real estate, with research saying 43% of…

Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric

Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with opportunity. Competition has proliferated…

3 Keys To Optimizing Your Premium Loyalty Program

It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their fingertips, customers aren’t afraid…

Marketing For Retail Now Means Marketing For Hearts

The average American continues to find more income in their pocket to spend as they like, whether that be on savings or…

Creating Personalized Experiences Is The Secret To Growing Your Loyalty Base

Digital technologies have radically changed the way retail companies operate online and in-store. And today, digital technologies will, and have, radically changed…