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Listen Now: How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

Increasingly, private label brands are becoming more than supporting acts. In fact, many are becoming stars in their own right, and Anthropologie’s…

How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

Private label brands aren’t just supporting acts anymore — many are becoming stars in their own right, and Anthropologie’s Maeve label is…

Anthropologie Promotes Maeve to Standalone Brand, Plans Stores and Exclusive Catalog

Anthropologie’s customer favorite Maeve label has been elevated to a standalone brand with its own branded storefronts, beginning with the initial concept…

Anthropologie Expands Social Impact Initiative to Include 4 Regional Nonprofits

With thousands of associates across the country and hundreds of stores in local communities, Anthropologie is on a mission to use its…

What Makes Anthropologie Stores So Special?

Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this…

How Anthropologie Leverages Pop-Ups to Expand its Role as Customers’ ‘Happy Place’

Pop-up shops can serve multiple purposes, from testing the waters of a new geography to giving digital brands a venue for meeting…

Wrangler, M&S, Anthropologie and More Mark Earth Day with New Sustainability Initiatives

Brands have been touting their green credentials and launching new initiatives all month in the leadup to Earth Day, and those efforts…

Recommerce Update: New Balance Launches Resale Program, Anthropologie Expands Denim Recycling

New Balance and Anthropologie have both announced new initiatives to enhance ongoing sustainability efforts: New Balance is now accepting and selling secondhand…

Anthropologie Partners with Pinterest for Wedding-Themed Pop-Up in NYC

Anthropologie has teamed up with Pinterest to showcase some of the year’s biggest wedding trends alongside its Anthropologie Weddings bridal collection in…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

Anthropologie and Pinterest Unveil Holiday Showhouse Pop-up in Brooklyn

Anthropologie has partnered with Pinterest to create its Holiday Showhouse, a fully shoppable pop-up in a Brooklyn Heights brownstone. The pop-up, open…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

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