Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels?
During this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her growth and evolution within the company has helped her shape the brand’s store design and experiential approach. She shares:
- How the Anthropologie physical environment has had to evolve with the brand’s growth into different markets;
- Why cross-category curation is key to driving in-store engagement and delight;
- How the team balances digital connectivity and savviness with the entertainment value of physical stores;
- How her team collaborates with marketing on shaping pop-up environments; and
- Ways to use data across store formats and territories to refine and optimize store investments.
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