Jeannine D’Addario will serve as the new SVP and Chief Customer Officer at Guitar Center. She will oversee the retailer’s strategic marketing, brand vision and customer brand experience, and report to CEO Ron Japinga. D’Addario most recently was the interim Chief Marketing and Culinary Officer at Applebee’s, and prior to that she was SVP, Chief Marketing and Communications Officer at Whole Foods Market. She led brand positioning, digital marketing, and retail marketing and launched the supermarket’s first national advertising campaigns. HotTopics.ht named D’Addario one of the top innovators in retail marketing.