Certona, a provider of omnichannel personalization solutions, launched Product Finder during the 2015 Internet Retailer Conference and Exhibition (IRCE) in Chicago. The tool, which is available through the Certona Predictive Cloud, is designed to replicate consumers’ interactions with in-store associates, helping them discover new products that align with their interests, activities and lifestyles.
Product Finder allows retailers to create functional, lifestyle and contextual questions, which shoppers can answer by clicking on images, buttons, icons or text responses. Certona’s automated profiling engine then collects the answers to generate contextually relevant suggestions. Because the solution is built on the Certona Predictive Cloud, retailers can combine behavioral modeling and personalized search capabilities to predict the products, content and offers that will best resonate with consumers. A data-driven solution, Product Finder displays fresh results for consumers as new products are added to the site’s catalog, freeing merchandisers from manually analyzing and matching answers to products.