Anyone who has followed the sports world recently (and many who haven’t) know about the retirement of baseball star Derek Jeter. Jeter arguably is the most popular player in the sport, appearing in seemingly endless ads for Nike, Gatorade, Gillette and Ford among other top-shelf brands.
Jeter is the perfect example of how a singular athlete can become just as big, if not bigger, than the brands that sponsor him. In fact, summer sales revenue for Jeter-related items increased 1,114.57% year-over-year, according to one national sporting goods retailer. Orders had a similar increase of 1,077.77%.