The landscape of the grocery industry is ripe for drastic and dramatic changes in the wake of Amazon’s $13.7 billion acquisition of Whole Foods Market. With the e-Commerce giant making its monumental grocery push, top supermarkets will now be forced to duke it out for pricing superiority, supply chain efficiency and convenient delivery. Additionally, food delivery services such as Instacart will now face off against a fulfillment leader with extremely deep pockets. But despite many reports, the deal doesn’t represent a death knell for grocery, particularly its major players. Unlike categories such as apparel and department stores, grocery remains a relatively stable market since it doesn’t drive discretionary spending — consumers still have to buy food.