October 1 has finally arrived, and retailers that have not updated their payment terminals to meet Europay, MasterCard and Visa (EMV) standards are now liable for some fraudulent payment activities — shifting the responsibility away from banks and credit card providers. Have retailers planned effectively and implemented the required new technologies in stores? Perhaps even more critically, are consumers equipped and informed about the new standards and payment procedures?
Retailers across all categories are spending close to $8 billion to complete the necessary upgrades that enable their point-of-sale (POS) terminals to accept EMV payments, according to the Retail Industry Leaders Association (RILA). The organization also expects that most large retailers will complete the POS upgrades this fall to accommodate the liability shift.