The continual growth of the online retail environment has encouraged brick-and-mortar merchants to rethink the data they collect and analyze. In fact, e-Commerce in the U.S. and Western Europe is set to grow by 10% or more every year through at least 2014, according to Forrester research.
Although many merchants analyze store conversions, this is only a small fraction of the metrics necessary to keep pace with online competitors.
By collecting and analyzing fine-grain traffic measurements, brick-and-mortar retailers will be able to determine:
- The efficacy of specific promotions and marketing campaigns;
- Which endcaps, bulks and center-aisle fixtures increase shopper dwell times; and
- How time, day, weather and season impact sales.
Complete the form below to download the white paper titled: Traffic Intelligence: The Science Of Shopper Conversion, and learn how traffic analysis can help optimize the brick-and-mortar retail experience.