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Ethan Allen Rolls Out New Store Concept In 300 Locations

Shopping for furniture can be an inundating, time-consuming process. It may take consumers several months, or more than a year, to make a decision.

Ethan Allen is hoping to ease this process and help consumers craft the home of their dreams by unveiling a new content-rich web site and a new retail concept designed to enrich the customer experience. The new initiatives come on the heels of the retailer releasing more than 600 new product designs influenced by rustic beach houses and more chic, urban homes.

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What The Walmart.com Revamp Means For Mid-Market E-Retailers

VP site only head shotBig changes are underway at the world's largest big-box chain. Wal-Mart will be rolling out a more personalized e-Commerce site in 2015, which they promise will "make shopping easier and simpler for customers." Pulling weather, location and purchase history to generate user-specific home pages, the new feature will allow Wal-Mart to face off with that other retail juggernaut, Amazon.

Of course, Amazon is generally undaunted by competitive moves — the e-retailer has first-mover advantage. With its growth strategy of commerce-first + commerce-meets-physical, Amazon is already embracing the inherent nimbleness and rich data-driven model of a digitally native company, implementing "last mile" channel deliveries such as local depots for click-and-collect.

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Pier 1 Imports Redesigns Business Intelligence With Microsoft

More than half (56%) of retailers are seeking to deliver cross-channel personalization, and 31% are building more one-to-one tactics, according to research from the e-tailing group.

To achieve this level of relevancy, retailers must be equipped to collect, aggregate and analyze Big Data. Home décor and furniture retailer Pier 1 Imports is partnering with Microsoft to become more customer-centric. 

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6 Signs Your Personalized Marketing Efforts Aren’t That Personalized

VP emnos head shot 1It’s no secret that when it comes to marketing, retailers are increasingly shifting more and more of their resources toward delivering a personalized experience for their customers. However, most retailers will tell you that their communications are truly one-to-one, when in reality, many still have a very long way to go.

Here are six signs that your personalization efforts may have room for improvement:

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Emma For Shopify Extends Real-Time Targeting To Email Marketers

SS site only Shopify imageAs consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding their browsing and buying habits, as well as their overall preferences. In doing so, retailers will be able to efficiently deploy more targeted messages and campaigns.

Emma for Shopify is an email marketing solution designed to allow retailers to organize customer sales data into segments based on purchasing history, enabling real-time customer targeting. All data is updated in real time as behaviors change. The solution can track purchases that result from clicked links within an email so retailers can instantly see the ROI achieved from an email marketing campaign.

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Chico’s Exec Discusses The Next Generation Of Personalization

Screen Shot 2014-09-10 at 9.05.16 AMRetailers today are striving to create unique and memorable experiences across all channels. 

The combination of customer data, e-Commerce, mobile technology, social engagement and even interactive digital signage, can help create a compelling brand experience, and in turn, stronger relationships between a brand and its consumers.

Chico’s FAS is one retailer taking this customer-centric, omnichannel approach to marketing and commerce.

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ZinMobi Targets Consumers With Personalized Mobile Messaging

SS site only ZinMobi imageConsumers are becoming more tech-savvy and are expecting more personalized shopping experiences. As a result, retailers need to find ways to cater to these evolving preferences by creating more relevant campaigns and messages across all touch points.

Mobile marketing technology provider ZinMobi has built a platform designed to deliver targeted coupons and messages directly to consumers’ mobile phones. Using a personal targeting algorithm based on an individual consumer’s transaction history, the solution can tailor mobile message content effectively. Coupons can be delivered through text, email or an app, and are aimed to help boost coupon redemption rates and overall sales.

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Reflektion Helps Make Mobile Shopping More Engaging

SS Reflektion image 1Mobile users expect their shopping experience to be seamless, compelling and catered specifically to their wants and needs. Without a great experience, consumers may find browsing and buying on a mobile phone to be tedious and frustrating.

Reflektion, a provider of e-Commerce personalization solutions, has extended its platform to mobile devices to help retailers create more relevant shopping experiences. Using predictive analytics, retailers can identify shoppers based on the device they’re using, as well as their past and present browsing behaviors, and personalize product assortments and recommendations.

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Using Personalization To Meet The Complex Expectations Of Millennial Shoppers

VP SmartFurniture head shot 082614Now that e-Commerce has existed for the better part of 20 years, the online marketplace for furniture and home goods is starting to see a rise in buyers who grew with the internet. As these young consumers move from grad school to the workforce and into married life, they continue to use the internet for everything — including making large purchases online. So, categories like furniture and appliances — once thought to be illogical for ecommerce, are starting to see significant growth due in large part to the growing numbers of millennials.

Millennials have lived a significant portion of their social and consuming life on the internet--so the thought of having to physically see, touch or feel and item before buying it is not typically in their thought processes. 

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