Personalized Product Recommendations Fuel Conversions For Pura Vida

Jewelry retailer Pura Vida has a compelling story to tell. The company began with two Americans, Griffin Thall and Paul Goodman, who were visiting Costa Rica on a post-college surfing vacation. To help defray the costs of the trip, they decided to see if locally hand-crafted bracelets would sell well back in their home town of San Diego. The 400 bracelets they placed in a bowl at a local boutique sold out quickly, and a business was born.

Now, six years later, Pura Vida (Spanish for "pure life") has grown large enough to provide dozens of well-paying jobs for artisans in Costa Rica. The bracelets and other items, including apparel, are sold online and in approximately 2,500 retail locations, such as small boutiques and natural food stores.


BCBG Boosts Online Conversions 6% With Data-Rich Personalization

BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting strong relationships with customers for nearly three decades. In the e-Commerce world BCBG is more of a novice, but the retailer is discovering the nuances and granularity that are possible with the next generation of personalization tools.

The brand already is achieving some significant results. Since going live in May 2016 with a data-driven customer experience platform from Qubit, BCBG has seen:


How To Turn Personalization Into A Real Strategic Asset

0aDebbie head shotIn retail, we like to throw terms around like they’re magical words. “Personalization” was the term of the moment during the Digital Summit (#ShopOrg16) in Dallas last week. But just saying it doesn’t make it relevant and strategic. That was the conversation I had with several executives during the event: How to turn the word “personalization” into a real, working strategy.

Similar to the discussion we’ve had during the past several years about “Omnichannel,” now that we know we need personalization, we need to figure out how to execute on the imperative. As with most of today’s business goals, accessing, analyzing and using the right data is going to be the key to executing on the strategy.


Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’

lululemon storeIn an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel retailer is working to unlock data silos in order to stitch together a 360-degree view of shoppers, said Gregory Themelis, Director of CRM and Guest Insights for lululemon athletica, in an exclusive interview with Retail TouchPoints.

But an important distinction for lululemon is to be “informed” by the data, not “driven,” noted Themelis. “Our objectives are built around engagement and understanding our guests.” To that end, lululemon created a new “Digital” division in June 2015, led by Miguel Almeida, Executive Vice President, Digital.


Intilery Unveils Omnichannel Customer Engagement Platform

Intilery has launched a customer engagement management platform designed to enable retailers to deliver personalized omnichannel customer experiences.

The platform includes a data warehouse that stores real-time first- and third-party data across all marketing channels, efficiently interrogating it to give retailers deep insights into customer behavior.


Selling Digital Gift Cards? You Better Personalize Them

Up to 76% of shoppers are interested in at least one form of personalization when they receive digital gift cards, according to a study from CashStar.

The survey indicated eight personalization options that could be included within digital gift cards:

  • Personalized messages (68% of consumers interested);

  • Occasion-specific faceplate options such as “Great Job” or “Happy Anniversary” (60%);

  • Custom photos (45%);

  • Animated GIFs (36%);

  • Song from gift card music library (29%);

  • Digital photo book (28%);

  • Video from library (26%); and

  • Custom video (26%).

When asked whether these personalization options would have an impact on digital gift card purchases, 44% of respondents indicated the such options would likely lead them to purchase more digital gift cards. That number jumps to 81% for those who are interested, or very interested, in each of the more advanced personalization options.


Monetate Launches Dynamic Testing Platform For Marketers

Personalization platform provider Monetate has launched Dynamic Testing, a marketing solution designed to use machine learning to study and measure campaign performance.

Retailers can use the Dynamic Testing platform to focus on the strategy, direction and creative execution of their customer experiences. In particular, marketers can leverage Dynamic Testing to:


How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand

From creating an "advocate army" to maximizing the benefits of location information, retailers are finding new ways to optimize both internal and external data. Close to 1,000 retail executives joined the #RSP16 Retail Strategy and Planning webinar series last week to tap into the latest tools and trends. Key takeaways included:

  • Cart Abandonment messaging is now the most profitable email strategy;

  • Even though they account for less than 19% of web traffic, "bad" bots are responsible for the majority of web site problems;

  • On average, 50% of a database has opted out or is unreachable; and

  • As many as 40% of merchants not sharing their POS or inventory data with any of their suppliers.

To learn more, read the recaps below and view all sessions on demand: Retail Strategy and Planning Series #RSP16.

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