From creating an "advocate army" to maximizing the benefits of location information, retailers are finding new ways to optimize both internal and external data. Close to 1,000 retail executives joined the #RSP16 Retail Strategy and Planning webinar series last week to tap into the latest tools and trends. Key takeaways included:
Cart Abandonment messaging is now the most profitable email strategy;
Even though they account for less than 19% of web traffic, "bad" bots are responsible for the majority of web site problems;
On average, 50% of a database has opted out or is unreachable; and
As many as 40% of merchants not sharing their POS or inventory data with any of their suppliers.
To learn more, read the recaps below and view all sessions on demand: Retail Strategy and Planning Series #RSP16.