Apple Watch Presents Retailers With More Opportunities For Real-Time Engagement

Mobile has become a critical channel for retailers to connect with consumers more directly, whether they are at home or on the go. But the new Apple Watch is expected to help retailers to make that connection even more real time and powerful. Retailers such as QVC are already developing apps for the new hardware.

Earlier this week, Apple officially unveiled the Apple Watch, with CEO Tim Cook announcing that the new wearable will be available in nine countries on April 24, 2015. 


SABON Boosts Black Friday Sales By 35% With Site Personalization

Each shopper has a unique journey. They have specific goals and preferences, and as a result, have different expectations of brands and retailers.

Retailers are striving to connect and engage customers, regardless of their unique preferences, by embracing personalization. While ratings and recommendations have become more commonplace, new tools and technologies empower retailers to personalize different phases of the browsing and buying journey.


What Cost-Per-Hour Means For Retail Marketing Spend

VP Sailthru head shotJust a few months ago, the traditional ad model was served a shakeup when the Financial Times announced they’d be rolling out new ad rates based on time and attention versus impressions. This is just one in a series of interesting new — and interrelated — tactics that media sites are taking to diversify their revenue streams from adopting publisher analytics platforms like to monetizing reader intent data via adtech providers.

This particular model is being called CPH or cost-per-hour, and for retail marketers it presents an interesting new reality. I’m sure many would agree that they’d far rather work in a world where ad rates were based on how long they appear in front of target audiences than anything else, but with any new metric can come some institutional changes and an education curve. Ultimately, what matters today is how you get people on-site, keep them there and keep them coming back.


Getting Back To Customer Service Basics In A Digitally Connected Era

FEAT Omni Service imageFor as long as retail has existed, so has customer service. One would argue that the two go hand-in-hand, and that a retailer cannot continue to exist — let alone excel — without exemplary customer service.  

But throughout the past decade, the world has become far more complex, with consumers referring to myriad devices and resources throughout their unique shopping experiences. In turn, these savvy shoppers, who retailers now profile as "omnichannel consumers," are expecting more out of service experiences — from initial engagement with a brand or retailer to post-purchase interactions.


Delivering Better Customer Service: Putting The Person In Personalization

VP OLR Retail head shotThe proliferation of business technologies is creating greater scope than ever for automating customer service processes, but how do retailers ensure these capabilities deliver an effective, personalized experience?

It’s no secret that consumers are moving away from traditional paths of promotion to purchase, towards an unpredictable pattern of browsing and buying wherever, however and whenever they want — often referred to as a ‘Commerce Anywhere’ approach. While this presents great opportunities for retailers, the increase and variety in customer touch points creates new challenges, in terms of offering a seamless and satisfactory level of customer service.


60% Of Retailers Lack The Data To Successfully Personalize Campaigns

RR COLLOQUY image2As many as 60% of retailers admitted that they do not have reliable or sufficient data to ensure their targeting efforts are successful, according to a COLLOQUY report.

The report, titled: Ally In Aisles And Online, outlines the top challenges that retailers face in providing a seamless and secure experience to customers. These challenges include: Providing customers with relevant offers; delivering value without increasing costs; and converting sales through the checkout process.


Thorntons Aims To Have One Million Rewards Program Members By Q2 2015

fuel phoneLoyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise of mobile devices, some industry players are questioning the effectiveness of plastic cards and general offers and coupons.

But gasoline and convenience store chain Thorntons is turning the traditional rewards program model on its head by partnering with Paytronix Systems, which provides rewards program solutions to restaurants and retailers.


Woodman’s Foods Taps Birdzi To Personalize Offers Across Channels

woodmans storefrontWoodman’s Foods, an independent and employee-owned grocery retailer, will roll out the Birdzi Shopper Engagement platform to all 15 of its stores in 2015. The retailer, which operates under the brand name Woodman’s Markets, will use the platform to personalize offers for consumers using their desktops and mobile devices. In addition to the rollout, Woodman’s has joined the Birdzi Personiphi Network.

With the platform, Woodman’s Foods can offer shopper enrollment and shopper ID capabilities so consumers can receive customized savings without an ID card.


Party Galaxy Sees 1,520% Boost In Social Media-Driven Site Traffic With SocialCentiv

Retailers can use social networks such as Facebook and Twitter to connect with brand fans and even engage prospective customers. Some retailers are bringing their social strategies to the next level by using tools and implementing campaigns that drive traffic to their stores and e-Commerce sites, and eventually, boost sales.

For example, Party Galaxy, a party favor, decoration and costume retailer, used the Twitter marketing tool SocialCentiv to increase traffic generated by social media by 1,520%. Over the course of several months, Party Galaxy also tripled the number of its Twitter followers.


Taking Things Personally: How Connected Data Enables Personalized Customer Courtship

VP OrderDynamics head shot1The retail environments we recognize today have seen a massive transformation since the storefronts of the 1500s in the English countryside. Each had a sign, a storefront and an owner, serving the unique and very personalized needs of residents in the surrounding hamlets — the clothiers, the haberdashery, the grocery, the cobblers, the butcher and the blacksmith. Owners knew every patron and family by name, along with their inseam measurements, shoe size, weekly grocery list and personal wardrobe preferences.

Since then, retail has come a long way with store design, staffing, inventory and scope. However, it has in many ways lost its focus on knowledge of the customer’s true needs, as retailers have used averages or groupings to scale their merchandising decisions. Further, personalized interactions have fallen adrift with the introduction of today’s mass market selling strategies across brick-and-mortar stores and e-Commerce sites.

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