CVS has opened a Digital Innovation Lab in Boston, focused on developing digital services and personalization capabilities to make the personal pharmacy and health experience more accessible and integrated for shoppers. The facility also will serve as a hub for the digital team at CVS Health, which will remain headquartered in Woonsocket, R.I. With the introduction of the lab, CVS is doubling its investment in the digital arena, according to Brian Tilzer, Senior Vice President and Chief Digital Officer for CVS Health.
The lab is designed to bring digital innovation strategies to market quickly through a rapid test-and-learn program. The team will explore digital health through innovation in mobile, personalization, multi-channel e-Commerce, connected health and digital therapeutics. CVS Health also will pace its innovation by partnering with selected startups and mature companies in the digital and health care space.