Big changes are underway at the world's largest big-box chain. Wal-Mart will be rolling out a more personalized e-Commerce site in 2015, which they promise will "make shopping easier and simpler for customers." Pulling weather, location and purchase history to generate user-specific home pages, the new feature will allow Wal-Mart to face off with that other retail juggernaut, Amazon.
Of course, Amazon is generally undaunted by competitive moves — the e-retailer has first-mover advantage. With its growth strategy of commerce-first + commerce-meets-physical, Amazon is already embracing the inherent nimbleness and rich data-driven model of a digitally native company, implementing "last mile" channel deliveries such as local depots for click-and-collect.