'Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

Ramsey Masri OtherLevelsHoliday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers' habits are changing.

This holiday season, retail marketers are faced with the challenging task of building bridges between customers' traditional holiday expectations (sales, discounts, holiday promotions) and the new realities of the mobile marketplace (smartphone browsing, easy-to-use shopping apps, mobile rewards programs, online offers, tantalizing text messages and more).


Target, REI, H&M Take On The Holidays In Unique Fashion

Will the recent terror attacks in Paris have a dampening effect on holiday sales? What other factors will impact holiday shopping in 2015? Retail TouchPoints has been following all the news and predictions around what to expect this year, and in this article you'll find a comprehensive collection of predictions, implementations and strategies.

Most forecasters continue to predict that the 2015 season will be a robust one for retailers. Lower gas prices are putting more dollars in consumers' pockets, and rising confidence is making shoppers more willing to take that money out of those same pockets.


Target Leverages Mobile And Social Tools To Personalize Holiday Shopping

Target is engaging in a full court press to make "click and mortar" a reality for the 2015 holiday season. Initiatives include:

• Free shipping and returns through Dec. 25;

• New this season: International shopping and shipping to more than 200 countries and territories;

• Expansion of its Curbside pickup service to 121 stores (up from 21), which allows customers to complete their shopping without leaving their cars, at Target stores in Philadelphia, San Francisco, New York-New Jersey and Chicago;

• Expansion of the Instacart on-demand grocery delivery service to an additional territory in San Francisco. The service was piloted and initially offered in Minneapolis.


Pier 1 Imports Adopts Certona For Omnichannel Personalization

Pier 1 Imports, a furniture and décor retailer, has partnered with predictive personalization platform provider Certona to deliver a tailored omnichannel experience to its customers. The partnership will support the retailer’s development of its ‘1 Pier 1’ corporate initiative, which is designed to create one cohesive experience in its brick-and-mortar and e-Commerce channels.

By leveraging the Certona platform, Pier 1 Imports can deliver curated, personalized product recommendations to its customers via the online store, mobile and email.


Kohl's To Open New Store Formats As Part of Growth Strategy

1kohls store smallKohl's will add three new concepts to its store footprint in 2016. The department store retailer will open five to 10 smaller, more agile 35,000-square-foot stores in underserved markets as well as 10 to 15 FILA sports apparel stores in outlet malls. In addition, the retailer plans to open two more Off-Aisle by Kohl's off price locations in 2016, following a single-store pilot of the concept.

"We are in a strong position to explore new formats as an additional avenue for growth and diversification," said CEO and President Kevin Mansell, speaking at the WWD Apparel and Retail CEO Summit on Oct. 27.


Personalization: The Solution To Your Retail Renovation

1certonaWe are now a generation of digitally motivated and hyper connected consumers. According to Deloitte, this trend leads consumers to buy more and spend more, building a case for retailers to invest in digital interactions in the next five years. While digital is an important component of today’s retail environment, it’s personalization that influences how much consumers spend and how they interact with brands online and off.

In fact, 88% of marketers say real-time personalization is important to their yearly promotional plans. Forrester Research forecasts that 42% of in-store sales will be influenced by the Internet by 2020. Whether shoppers choose to purchase in-store, online or through a smartphone is irrelevant. Retailers must build a cohesive experience across all these touch points with personalization at the center of innovation.


Shop.Org Digital Summit Showcases Next Generation Of Retail Experiences

Retail executives and solution providers came together at the National Retail Federation’s 2015 Digital Summit in Philadelphia Oct. 5-7 to explore the latest retail technologies, trends and success stories. Many educational sessions and presentations focused on bridging the gap between  in-store and online experience; and the exhibit hall showcased some of the industry’s newest turnkey solutions for e-Commerce and omnichannel retailing.

Editor-in-Chief Debbie Hauss and Associate Editor Glenn Taylor share their thoughts on the major trends seen throughout the event, the solution providers they interacted with, and the sessions they attended.


Personally Perfect: How Individualized Value Explodes The World Of Retail Potential

a VP ThoughtWorks
There’s no debating that a great experience inside the retail store is a genuine joy. Shopping, whether it’s at a brick-and-mortar store or on an e-Commerce site, can be a lot of fun. But shopping is far from the only joy or challenge in life, so retailers that want to differentiate themselves and delight their customers need to think about the broader context of customers’ lives.


Appboy Connected Content Helps Streamline Personalization Through Email, Mobile

In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns tailored to individual customers.

Appboy has released Connected Content, a new feature designed to help marketers leverage rich user profiles and craft personalized marketing campaigns that improve customer engagement and conversions.

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