Menswear brand J. Hilburn is focused on optimizing the art of personalization. With more than 3,400 "stylists" nationwide, J. Hilburn relies on this network to generate brand awareness, build a strong clientele and sell a vast assortment of apparel.
But that doesn't mean the stylists do the lion's share of marketing. Quite the contrary: J. Hilburn is poised to address challenges associated with engaging and marketing to current and potential stylists, as well as engaging shoppers. To address these two significantly different marketing goals, the brand has adopted a variety of physical retail strategies, including trunk shows, showrooms and most recently, pop-up shops.