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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from…
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Survey: Reducing Friction Across The Omnichannel Customer Journey

Retailers across the spectrum see the value that omnichannel strategies bring to their organizations. This report, based on 117 responses to the fifth annual Retail TouchPoints Omnichannel Survey, reveals how retailers are mastering omnichannel by: Tracking consumer activity across the omnichannel purchase journey; Focusing on cross-channel inventory visibility; Making inventory…
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E-Commerce Outlook Guide 2017

This second annual Retail TouchPoints E-Commerce Outlook Guide brings together insights into the most vital digital commerce trends, from 15 top industry experts and leading-edge retailers including Touch of Modern, Chain Reaction Cycles and Lovesac. They also share predictions for what 2017 will bring. Only one thing is certain: there…
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