How can retailers optimize stores in order to thrive in the long term? For the fourth year, Retail TouchPoints has surveyed close to 100 retail executives to identify the in-store tactics that are helping to build sustainable omnichannel brands.
Here are a few key findings:
- This year even more retailers believe they have effective employee training and retention programs in place, up to 75% from 67% in 2015 (and 54% in 2014).
- Retailers are continuing to work to motivate their full-time employees in different ways. While In-Person Training is still the most-used method (80% vs. 84% in 2015), Mobile Training is gaining ground (26%) and Gamification (25%) has become more popular.
- In 2016 more than half (52%) of retailers said they are arming their store employees with mobile technology; and another 26% plan to.