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H&M Expands COS Brand To Four New U.S. Locations

H&M is expanding its high-end COS brand in the U.S. to a third location in Boston on September 25. The new space will offer womenswear and menswear collections within a 2,960 square foot area across two floors.

COS opened its first U.S. location in 2014 in downtown Manhattan and Los Angeles. The retailer plans to open additional U.S. stores on Fifth Avenue, Manhattan and in Costa Mesa, California by the end of 2015. Additionally, a store in Houston, Texas is planned for an undisclosed date; and two stores will open in Canada later in 2015, in Montreal and Toronto.

COS presently operates 125 stores in 26 countries in the U.S., Europe, Asia, Australia and the Middle East. The retailer also sells via e-Commerce sites in 19 global markets.

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The new locations are set to remain aligned with the retailer’s value of creating a relaxing shopping environment with the use of natural materials and stylish minimal finishes. The COS clothing line is developed  internally in the company’s London headquarters.

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