Looking to capitalize on localized marketing, The Old Spaghetti Factory conducted a campaign with MomentFeed, a digital marketing platform designed to connect brands and consumers at a local level. The campaign targeted Facebook fans and friends of fans at 19 restaurant locations and used MomentFeed’s newly launched Campaigns solution.
“It's easy to assume that localized marketing would be impactful, but until now it's been hard to execute at scale, let alone prove,” said Ryan Durrett, Director of Marketing at Old Spaghetti Factory. “The campaign provided us with a clear picture of the return on our Facebook ad spend — including a significant increase in real customer transactions in our restaurants. It demonstrated the impact a Facebook ad campaign can have when you provide a relevant, local call to action to the communities you serve.”