As more small businesses enter such a saturated market, it becomes more and more of a challenge to stand out. Customers become inundated with options and can rarely tell what companies will provide the best bang for their buck. To compete, retailers must realize one thing: It’s all about the experience.
Brands that create a holistic, memorable and exceptional experience for customers know how valuable brand loyalty is. It encourages buyers to evangelize your product, allowing you to keep marketing dollars in your pocket.