Why Retailers Need to Rethink Holiday Marketing in the Age of AI
Although retailers have steadily expanded the holiday calendar, marketing investment and performance expectations still tend to concentrate around…
Executive Viewpoints August 28Although retailers have steadily expanded the holiday calendar, marketing investment and performance expectations still tend to concentrate around…
Executive Viewpoints August 28For many retail owners energy is just another bill, and one that keeps going up. Whether you run…
Executive Viewpoints August 26The safest bet in retail today is that AI will change how people buy. Autonomous agents will learn…
Executive Viewpoints August 24For years, ecommerce growth followed a relatively straightforward path: launch a brand, build a loyal direct-to-consumer (DTC) customer…
Executive Viewpoints August 19Retail organizations make thousands of consequential merchandising decisions every week, yet very few can clearly explain why those…
Executive Viewpoints August 18For retail and ecommerce brands, delivery performance has become a direct driver of customer satisfaction and repeat purchases.…
Executive Viewpoints August 12Every few months, a new wave of commentary declares that artificial intelligence is about to replace marketers, ecommerce…
Executive Viewpoints August 10Retail has spent years improving the mechanics of shopping. Delivery windows have shrunk from days to hours. Search…
Executive Viewpoints August 6At any given moment, a retail security team is looking at thousands of alerts across dozens of tools…
Executive Viewpoints August 4