Although their costumes may cause a scare, Americans have not been "afraid" of spending this Halloween. In fact, most (70%) of consumers said the economy would not affect their Halloween plans this year. In addition, Halloween sales are expected to reach $8 billion, as reported by the National Retail Federation.
"Americans spend nearly $2 billion on Halloween candy, which makes up 8% of the U.S. sweet sales," according to this infographic, courtesy of Pronto, which highlights consumer spending during Halloween, as well as the percentage of Americans spending during the holiday.
Note: This infographic was created prior to Hurricane Sandy, so some estimates may be adjusted based on post-storm data.
