Consumers learn where and how to shop from their peers and family members. Shoppers utilize social intelligence -- defined as the ability to understand and learn from each other and profit from social situations -- to connect with people they know and trust, return a favor and take cues from experts. This infographic, featured in Social Commerce Today, highlights a five-step process to connect with shoppers on a personal level through the use of social proof, reciprocity, consistency and more.
