Tom Sather, Return Path
Tom Sather, Senior Director of Research for Return Path shares insights on email marketing trends. Return Path is an email marketing company, helping retailers get access to the right data and make sense of the “flood of data. Email marketing is still one of the biggest revenue generators out of all the digital marketing channels. But there are a lot of challenges with it.” He adds that one of the primary challenges continues to be in-box placement. Because of Spam, he adds, nearly one in four commercial emails don’t make it into consumers’ inboxes.