TouchPoints TV: Kevin Sperry, SiteSpect


Kevin Sperry, SiteSpect

Kevin Sperry, VP of Global Sales and Alliances for SiteSpect discusses some topics retailers are concerned about including integrating the customer experience across channels. “SiteSpect talks about optimizing your conversion and your channel experience with customers,” he noted. “We find that travel and hospitality are adopting some of the same strategies and tactics to grow their online businesses” as traditional retail, in their efforts to create higher average order values.

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