Greg Sack, Bongo
More retailers are considering the benefits of expanding their businesses abroad. However, organizations must consider a variety of things before diving into international expansion, including whether to open brick-and-mortar stores in other countries, or simply extending online shipping to shoppers worldwide. During this episode of TouchPoints TV, Greg Sack, Co-Founder and Head of Sales for Bongo, discusses how retailers can decide if cross-border trade and international expansion is right for businesses. Moreover, Sack shares key obstacles and challenges organizations may face during the planning process.