Jalan discussed the future of analytics at a Big Idea session during NRF 2014. “Information has become intelligent,” he explained. The Manthan customer analytics platform identifies specifics about customer behavior and purchasing. “We try to understand her social behavior as well, trying to achieve a ‘segment of one.'” This helps retailers decide which offer and promotion to provide to a customer. Today, “analytics has closed the loop, and become truly actionable.”
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