Extending The Brand Voice With Technology

With Russel Young, SVP of Marketing, Stratacache

Russell Young, SVP of Marketing at Stratacache shares insights on today’s customer journey. “We want to focus on connecting with the customer on their terms,” Young explained. “Not technology in their face, but giving them the opportunity to connect with the brand…through interactive devices in-store or through their own mobile.” One way retailers can reach customer more effectively is to extend their voice outside of the four walls of the stores, into the parking lot with relevant communications delivered via mobile apps. 



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