The New Growth Triple Play: Why Retailers Should Embrace Creativity, Analytics and Purpose

According to McKinsey research, 75% of consumers tried new brands and shopping behaviors during the pandemic and they plan to stick with them moving forward. That is why the firm believes that, in order to differentiate and grow, brands need to embrace a combination of creativity, analytics and purpose. During this discussion, Alicia Esposito sits down with Jess Huang, Partner at McKinsey & Company, to discuss this “new growth triple play” and how marketing teams, specifically CMOs, play a critical role.SHOW LESS

Featured Resources


A Digital Experience To Help You Find Your Next Big Idea

Continue by subscribing to Retail ThinkTank to get some hot takes on the latest retail trends. You’ll have access to articles, podcasts, videos and so much more.

As a Retail TouchPoints subscriber, you get free access to Retail ThinkTank, a hub with hot takes on the latest retail trends. Confirm you access below by entering your email and clicking the “Get Access” button.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of the Retail ThinkTank. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: