TouchPoints TV: David’s Bridal Honored With Customer Engagement Award

Michael Toth, VP of Business Systems, David’s Bridal

For David’s Bridal, timing is everything. Through a partnership with Manhattan Associates, the bridal apparel and special occasion merchant has been able to ensure the company delivers on the customers’ dreams. “We pride ourselves on delivering on the bride’s dreams, and order management is a big component of that. We have to understand where her order is at any given point in time during that cycle,” said Michael Toth, VP of Business Systems. Toth accepts the Retail TouchPoints Customer Engagement Award on behalf of the retailer, in addition to discussing the importance of supply chain and order management, and current industry trends.



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