E-Plus Gruppe Delivers Cross-Channel Success To 20M Shoppers

With Michael Dyballa, Head of Retail Marketing at E-Plus Gruppe

Michael Dyballa, Head of Retail Marketing at E-Plus Gruppe accepts a Customer Engagement Award from Retail TouchPoints. The Germany-based Telco retailer serves more than 20 million customers in 400 stores. E-Plus Gruppe recently focused on updating its cross-channel strategy with the help of OneView Commerce. The new solution “brought the online channel and the offline channel together,” Dyballa said. Store associates are able to create more sales, he added. “It’s the first time they see online as a friend.”