American Eagle, The North Face, Eagle Creek Donate to Colorado Fire Relief Efforts

Basecamp Collective Marshall Fires Colorado

Two entrepreneurs based in Boulder, Colo. have teamed up with the non-profit GLAM4GOOD to collect unused product from brands and retailers for distribution to victims of the Marshall Fire, which displaced close to 10,000 people in two adjacent Colorado towns on Dec. 30, 2021.  

The initiative, called Basecamp Collective, has already received donations from American Eagle, The North Face, Vans, Jansport, Sonos, Eagle Creek and others participating in its 1×100 Brand Challenge, which asks companies to donate one pallet of unused goods in order to help 100 impacted Colorado families.

The Basecamp Collective has organized a 15,000-square-foot warehouse and three storefronts in Louisville, Colo. to distribute the donated items for free to displaced community members and first responders.

With the Outdoor Retailer Show taking place in Denver Jan. 26-28, the Collective is asking brands in attendance to consider donating one pallet of product from the show that would otherwise be shipped back to a corporate warehouse, with Basecamp volunteers ready to help brands pack and transport goods. High-demand items include toiletries, athletic and sports gear, school supplies and electronics, and baby essentials such as diapers, wipes and toys.


To date, 650 families have applied for financial relief and product support through Basecamp Collective and more than $1 million of in-kind donations has been contributed from brands around the country. Individuals and brands have also contributed $788,000 in monetary donations through the Marshall Fire Family Relief Fund. Brands interested in participating can visit

“We believe that as a community we can make our response more life-changing than the tragedy itself,” said Jeff Donaldson, Co-Founder of Basecamp Collective in a statement. “With minimal effort, product brands can make a scalable difference in these families’ lives as they start the rebuilding process.”

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