Every week, it seems, another prominent retailer announces store closings. Nearly 7,000 stores shut their doors in 2017, according to FGRT, including Sears, Payless ShoeSource, JCPenney and Macy’s. That was more than in 2008, when the global financial crisis hit. These store closings can be broadly blamed on a failure to meet customer expectations. Consumers today expect an experience that is relevant, timely, accurate and consistent. They expect any item to be available anytime, anywhere — in a store, online, via mobile app or by phone. Failure to meet that standard translates to lost revenue that leads to shuttering stores. A seamless customer experience is the lone path to success for retailers today.