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Abercrombie to Touch Down in New Orleans for Super Bowl Pop-Up

Super Bowl LIX sweatshirt from the Abercrombie x NFL collab.
Super Bowl LIX sweatshirt from the Abercrombie x NFL collab. (Image courtesy Abercrombie & Fitch)

Following the success of its licensed product collection with the National Football League (NFL), Abercrombie & Fitch is planning a one-day “Abercrombie House” pop-up in New Orleans leading up to Super Bowl LIX.

On Saturday, Feb. 8 from 10 a.m. to 6 p.m., Abercrombie House will feature merchandise for Super Bowl LIX alongside apparel for the Philadelphia Eagles and the Kansas City Chiefs — who will face off the next day, Feb. 9 — as well as hometown team the New Orleans Saints. The shop will be located at The Chicory in downtown New Orleans and also will feature fan favorites from the Abercrombie spring collection, including trending denim and outerwear.

Visitors will have the opportunity to personalize items at a custom embroidery station and participate in meet-and-greets with NFL stars, including the Cleveland Browns’ Nick Chubb, San Francisco 49ers linebacker Fred Warner and New England Patriots quarterbackDrake Maye. Additional invite-only VIP programming also will be scheduled throughout the day.

“At Abercrombie, we’re all about creating moments of surprise and delight for our customers, and Abercrombie House captures that spirit perfectly,” said Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co. in a statement. “Combining the energy of the game with our high-quality, vintage-inspired gear, we’ve reimagined how fans can celebrate their favorite teams — on and off the field.”

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Abercrombie’s licensing agreement with the NFL was extended in 2024 and currently includes a collection of more than 240 styles of tees, sweatshirts, knitwear and outerwear featuring all 32 NFL teams. The full collection is available year-round in Abercrombie stores and online.

“The partnership [with Abercrombie] has delivered a style-forward take on fan apparel that has energized fans across demographics, which is imperative to the NFL,” said Ryan Samuelson, VP of Consumer Products at the NFL in a statement. “Abercrombie House will bring an unforgettable shopping experience to fans while marking a significant milestone for the licensing agreement at the center of style and sports.”

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