Personalization

Walmart Introduces Gen AI-Powered Assistant in Mobile App

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

Amazon, Walmart Set Their Sights on Keeping Medicare Customers Healthy

Both Amazon and Walmart have several healthcare expansions on their strategic roadmaps as the two retail giants seek to take a share…

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more…

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments that will help drive…

Authentic to Roll Out Instant Cash Refunds Across Brand Portfolio

Authentic Brands Group (Authentic) has partnered with Reshop to provide shoppers with instant cash (not store credit) refunds on returned items across…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…

Longchamp’s Art-Infused SoHo Store has been Redesigned with Hospitality in Mind

Every retailer wants its physical spaces to feel welcoming, but the newly redesigned Longchamp store in NYC’s SoHo neighborhood takes the notion…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for the first time…

The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio

One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to the end consumer. Customers…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.