Personalization

Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted at Good Food Holdings’…

How Amazon Uses AI to Enhance Online Apparel Shopping

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior to purchase — and…

Why Personalization Can Survive the Loss of Third-Party Cookies

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which…

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be…

4 Ways QR Codes are Transforming the Retail Shopping Experience

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly…

7 Stories that Shaped 2023 — and What They Foretell for 2024

The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As usual, there were lots…

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half…

Ecommerce’s AI Playbook: Data, Personalization and Scalability

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. But…

Kroger Cooks Up Shopping Integration with GE Appliances

More than 150,000 owners of select GE Appliances can now view seasonal recipes on their oven’s and range’s LCD screen and then…

Are you Customer-Obsessed? Here’s Why you Should Be

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying…

True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email…

Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

As Santa and his elves get down to business at the North Pole, there is another factory ramping up production a bit…

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