Alibaba debuted its FashionAI concept store on July 4 at Hong Kong Polytechnic University (PolyU) in an effort to bring AI experiences to fashion shoppers. The pilot store was open for a limited time only, from July 5 to July 7, and featured Guess apparel on smart racks, smart mirrors and next-generation fitting rooms. In the concept store, shoppers could use a smart mirror —which displays product information on a nearby screen when shoppers are touching or picking up a garment — to add items to their virtual shopping cart. The system alerts the staff to prepare the selected garments and accessories for shoppers in a fitting room. If shoppers wanted to try an item in a different size or color, they could update their selection on the fitting room’s smart mirror and the staff would bring the new items right away.