Omnichannel Alignment

Developing Social Strategies That Resonate With Connected Consumers

As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions. Using Facebook, Twitter and…

Samsonite Adopts MI9 Platform To Unify Data Across Channels

Samsonite has chosen MI9 to power its omnichannel retail campaigns. In planning its omnichannel strategy, Samsonite was looking for “a technology partner…

Calendars.com Delivers On The Personalization Promise

As competition in the e-Commerce space continues to heat up, online retailers are focused on implementing solutions and marketing strategies that grab…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric…

DICK’s Sporting Goods Turns Social Data Into Actionable Insights

For many retailers, collecting and analyzing the variety of data being generated across channels still is a constant struggle. Consumers’ increasing use…

Flutter Eyewear Taps Digital Personalization To Drive Online Sales

Product recommendations, interactive customization tools and other customer engagement solutions can help make the online shopping experience more personalized and enjoyable for…

ModCloth Speeds Service Response Times With Zendesk

Overall, consumers rely heavily on call centers to interact with customer service agents, with 60% of shoppers preferring the channel to others,…

Forrester Analyst Shares Social Customer Service Best Practices

Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which…

Crabtree & Evelyn Taps The Cloud For Global E-Commerce Expansion

To better reach consumers across demographics and geographic borders, retailers are expanding their brands with e-Commerce sites that reach around the world….

Apricot Lane Store Garners 80% Of Online Sales From Facebook

Small- to medium-sized businesses in particular have increased purchase rates since incorporating social commerce into their sales and marketing strategies. Total dollar…

Belk Celebrates 125th Anniversary With Integrated, Prize-Based Campaign

Innovative retailers are connecting digital marketing channels to deliver compelling campaigns to shoppers. By blurring the lines between mobile, social, the web…

Tablets Help Kate Spade Saturday Optimize Brand Experiences

Young consumers are more technologically connected and eager to browse and learn about products online and via mobile devices. To ensure these…

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