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Samsonite Adopts MI9 Platform To Unify Data Across Channels

Samsonite has chosen MI9 to power its omnichannel retail campaigns. In planning its omnichannel strategy, Samsonite was looking for  “a technology partner to provide us with one operational data model for merchandising, forecasting and CRM, but that would also continue to provide the innovative technical infrastructure going forward to help us further grow our leadership position in the market,” said Mike Zucker, VP of Merchandising and Marketing at Samsonite International. “It was also important that this company had the capacity to tailor mission-critical applications to the way we do business.”

Samsonite chose MI9 in part because the solution “is centralized onto a single hub, which was a “key determinant in making our final choice,” noted Rob Cooper, VP and General Manager of Samsonite North America. Other platforms being considered required the use of multiple databases.

The MI9 platform is able to host numerous services on a single program. Clients can use MI9 Merchant to manage merchandise and marketing and MI9 Business Intelligence to view analytics. Data from both solutions can be shared companywide via the MI9 Retail Hub.

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