Retailers looking for real world examples of how social shopping and mobile messaging can drive revenue and consumer satisfaction have a new platform for education. The Retail 3.0 Virtual Conference & Expo, which will be presented online on April 21st, will bring together comprehensive, insights from some of the innovators in retail, including Office Max, Steve Madden, Wet Seal and LoveSac.
With an agenda modeled after each phase of the customer lifecycle, the Retail 3.0 event will kick kick off with the Next Generation Marketing Keynote presentation from Mark Andeer, VP of Brand Strategy at OfficeMax titled: “The New Rules of Messaging to Consumers.”
Addressing the emerging media channels, the online event will feature Jon Kosoff, Wet Seal’s Director of E-Commerce & Direct Marketing, sharing a case study of how Wet Seal is successfully leveraging Social Shopping.
In addition to social media, the Retail 3.0 event will present a session on “Engaging the Mobile Consumer,” during which Impact Mobile President Gary Schwartz will share his perspective on the next generation of mobile commerce. This mobile session will also have a case study from Steve Madden, where President of E-Commerce & Customer Experience Andrew Koven, who will share experiences from the recent launch of the retailer’s mobile Web site.
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For retailers looking to up the ante on in-store media tactics, the Retail 3.0 agenda will include author Laura Davis Taylor, VP of Global Retail Strategy, Creative Realities, on how to “Win at the Moment of Truth.”
Addressing the opportunity to leverage customer loyalty data, the event will feature Michael La Kier, Brand Director at My Coke Rewards.
Since retailers need to integrate all of these media platforms, the event will also include a session on building cross channel alignment with LoveSac’s founder Shawn Nelson sharing examples on how the retailer utilizes e-commerce sites to enhance your communication and branding.
Finally, the event will provide an overview of the next generation retail ecosystem, with a closing keynote from Gary Hawkins of Hawkins Strategic, the pioneers of the Retail 3.0 movement.
Qualified retailers can register for the Retail 3.0 Virtual Conference Expo, by clicking here.
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Qualifying retail registrants also have a chance to win a brand new Apple iPad™. Click here for more info… |
