Groupon has deployed Limelight Network’s web site acceleration services to maximize site performance and improve its online experience. After implementing these services in August of this year, Groupon noticed a substantial increase in site speed — a crucial factor to the success of their daily deals.
“Site speed is critical to our customer experience and online conversions,” said Shinji Kuwayama, Director of Engineering, Groupon. “After evaluating several options, we found Limelight to have reliable, flexible services to meet our business needs. Since employing their solution, our performance has increased, and we look for more ways to use the service.”
In just two years, the deal-of-the-day company has expanded to nearly 300 cities and 31 countries. To meet increased demands and ensure optimum site performance for their growing user base, Groupon turned to Limelight Networks.
“Today’s consumers expect websites to appear without any delays, and failure to meet this demand leads to site abandonment,” said David Hatfield, SVP, Limelight Networks.
Groupon utilized the service to approach their key goal of maximizing site performance on the deal and confirmation pages of the site. To boost site speed on the deal page, Limelight catches content on their geographically distributed local servers. This includes the deal page updater, which quantifies the number of deals sold every couple of minutes. By storing the updater physically close to each end user, Limelight’s services have significantly improved the feature’s performance.
Limelight is also helping Groupon maintain their secure checkout process by caching SSL content on the checkout page, which is the first transactional page consumers see when they choose to buy the deal. This faster checkout process is designed to deliver the efficient and successful customer buying experience that is vital to Groupon’s reputation.