J.Crew Group has appointed Brendon Babenzien, Co-founder of Noah and former Design Director at Supreme, as Creative Director of J.Crew Men’s, effective immediately. His vision as Design Director at Supreme elevated the niche skatewear brand to the global stage.
Babenzien will work alongside J.Crew Group CEO Libby Wadle to “redefine the brand, merging the vitality and creativity of today’s style subcultures with an innovative appreciation of classic menswear,” the company said in a release. His first full collection for the brand is scheduled to debut in the second half of 2022.
“Brendon is a singular talent in the fashion world,” said Wadle in a statement. “He’s a true storyteller, and it’s that depth of vision and creativity that have led to his proven ability to build beloved brands that customers obsess over. His unique point of view, willingness to take risks and insider status will be invaluable to J.Crew’s commitment to step outside ourselves and disrupt our brand and the industry in a progressive way.”
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