Nutritional supplements retailer The Vitamin Shoppe is broadening its online product assortment through a new partnership with dropship and marketplace platform Logicbroker.
The Vitamin Shoppe customers will now be able to shop a range of new product categories such as exercise equipment and accessories on VitaminShoppe.com that will be supplied by a network of dropship partners via the Logicbroker platform. The platform integrates with The Vitamin Shoppe’s systems to ensure real-time inventory information and reliable shipping.
“As the premiere destination for health and wellness solutions that support millions of people on their journeys of lifelong wellness, our goal is to continually provide new products and services that meet those customer needs,” said Sharon Leite, CEO of The Vitamin Shoppe in a statement. “Logicbroker’s innovative technology will help expand our dropship offering with limitless possibilities to discover the partners and products that help our customers become their best selves, however they define it.”
The partnership with Logicbroker is the latest of Leite’s efforts to revitalize The Vitamin Shoppe, which also have included the rollout of a new technology-driven retail format and the introduction of a franchising model.
Solutions that allow merchants to expand their assortment (and hopefully their online traffic) without taking on the risk of holding inventory and managing logistics are becoming increasingly popular in the midst of so much supply chain and economic upheaval.