Retail as an industry has been dealing with digital disruptions of various sizes and kinds for decades, but COVID-19 turned up the pressure on the entire industry. Regardless of where retailers were on their digital transformation journey, nearly all had to hastily implement new technologies and solutions to meet the “100-year flood” conditions of the past 20 months.
As what were new patterns in 2020 become the norm in 2021 and beyond, and as new challenges arise, this Retail TouchPoints special report looks at how retailers will need to transform their operations for a digital future by:
- Reimagining the role of the store so that it acts as a competitive advantage rather than an impediment to digital commerce;
- Employing more agile fulfillment solutions, such as ship-from-store and dropship, to future-proof their business;
- Creating a culture of speed and employing tools so they can pivot more quickly; and
- Integrating their data to inform operational changes and create more flexible systems.
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