Social Media Marketing

LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media

It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s a “must-have.” As new…

Supermarkets Fail To Bridge Consumer-Social Media Gap

While 87% of supermarket shoppers report regularly following one or more social media platforms, just 25% indicate they are friends with or…

72% Of Businesses Say Buy Buttons Don’t Sell

Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason: 72% of businesses say…

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return…

72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season

The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of shoppers say they prefer…

86% Of Women More Likely To Make A First Purchase After Social Media Engagement

Although social media marketing has been a critical component of retail strategies in recent years, the impact on purchasing through the power…

Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign

In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further its reach to a…

Instagram Tops E-Commerce Engagement Despite Tiny Share Of Traffic

While social media sites only account for 6% of all web traffic diverted to e-Commerce business, Instagram manages to lead the pack…

Indie Marketplace Moorea Seal Drives Social Engagement And Sales With Like2Buy

For independent retailers, the vital first step for building a thriving business is creating a community of engaged customers. Over the years,…

Macy’s And Nordstrom Are Most Buzzed About On Social Media

By monitoring social media feedback and conversations, brands and retailers can determine how top-of-mind they are with consumers. Of all brands and…

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State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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Social Media Marketing

State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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