Social Media Marketing

Hoops Reality: Foot Locker Becomes NBA Official League Marketing Partner

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the…

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of…

Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its…

Encourage Your Customers to Call Again. Here’s How.

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Entire…

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The…

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Social Media Marketing

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

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