Digital Marketing

Albertsons Expands Onsite Retail Media Offerings with Criteo Integration

Albertsons Media Collective, the retail media arm of the Albertsons Companies, has teamed up with commerce media solution Criteo to expand its onsite retail…

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers…

Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….

Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted at Good Food Holdings’…

Why Personalization Can Survive the Loss of Third-Party Cookies

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which…

TikTok Taps Peloton for New Fitness Content Hub

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the…

Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31, 2023, according to Adobe…

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be…

Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers…

Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same could be true of…

4 Ways QR Codes are Transforming the Retail Shopping Experience

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly…

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