Digital Marketing

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is on site in Chicago reporting on all the…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward…

Schnucks Joins Digital Network for Delivering Personalized Promotions

Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, third-party publisher sites…

Buy it Like Beckham: Soccer Superstar Named AliExpress Global Ambassador

Alibaba Group’s international marketplace AliExpress has tapped sports and lifestyle icon David Beckham to be its new global ambassador, reinforcing the retailer’s…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

The Top Five Challenges Hindering Retail Media Growth

The incredible success of retail media means it is here to stay and will continue to radically reshape the industry, and consumers’…

Customer Service is Personal, so Show Me the Love

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024…

Instacart Curates Shoppable Cart Inspired by ‘The Valley’ TV Show

Instacart is enhancing its partnership with Peacock with the launch of a custom, curated cart experience based on the new Bravo reality…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.