Digital Marketing

Why Brands Need to Get (More) Serious About Battling Counterfeit Products

The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how widespread, global and (by…

Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those…

Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of the action happens on…

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and riding behaviors of its…

Thinking Locally to Drive PoS and Expansion Campaigns

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally….

Why Emotion is the Most Important Customer Experience Metric

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long…

Exclusive: Travel Retailer WHSmith Launches North America Retail Media Network, Plans Significant Store Growth in Region

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media network (RMN) that will…

UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday

[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing TikTok to sell itself to a U.S….

Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but it was her lifelong…

Walmart Updates Branding to Better Align with Heritage and Innovation

Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers. The comprehensive image revamp…

Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change” — a prescient insight…

AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation

Artificial intelligence has, not unsurprisingly, been a headline topic at the NRF Big Show, and NVIDIA is undoubtedly one of the companies…

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