Matt Drzewicki has been appointed to lead Target’s retail media network Roundel as SVP, effective June 1. Drzewicki has been serving as the interim leader of Roundel since January, following the promotion of the group’s former SVP Sarah Travis to EVP and Chief Digital and Revenue Officer.
Drzewicki will now lead the Roundel team, which has set a goal of doubling the size of its media business over the next five years — a high bar given that the business currently generates nearly $2 billion of value for Target and saw double-digit growth in Q1.
To continue this momentum, Roundel intends to improve its data collaboration capabilities this year by introducing an enhanced media buying and selling model that leverages Target’s first-party data and real-time signals to help brands drive more effective campaigns.
Drzewicki joined Roundel in May 2022 as VP of Partner Solutions Group following more than 10 years at Google.
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“Roundel exists to help our business partners grow by leveraging what only Target can offer — scale, trust, creativity and a guest who truly wants to be inspired,” said Drzewicki in a statement. “I’m excited to lead Roundel into its next chapter in close collaboration with our strategic partners, while also expanding and developing new partnerships to continue innovating in the retail media landscape.”
To learn more about retail media, check out our full guide here.
